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Master Course in Service Marketing 2.0

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Master Course in Service Marketing 2.0

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(0 Reviews)

0 students enrolled

Requirements

A bachelor’s degree in marketing, business, or a related field is often preferred, though not mandatory. The course is suitable for individuals working in service-oriented industries or those aspiring to develop expertise in areas such as customer experience, digital marketing, and brand loyalty

Description

Master Course in Service Marketing 2.0

Overview

Say hello to India's best selling programme with a 4.4 star rating.

Duration	22 hours 37 Mins
Total Fee	₹799
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Our Course
Credential	Certificate

Master Course in Service Marketing 2.0

Highlights

Discover More

✔ 22.5 hours on-demand video
✔ Closed Captions

✔ Full lifetime access
✔ Certificate of completion
✔ Access on mobile and TV

Master Course in Service Marketing 2.0
Course Details

Skills you will learn

In an ever-evolving business landscape, service marketing has become an indispensable tool for companies striving to gain a competitive edge. With the advent of the digital age, traditional marketing methods have undergone a radical transformation, and this necessitates a fresh perspective on how we market services. Introducing the Master Course in Service Marketing 2.0 - a comprehensive program designed to equip you with the latest skills and strategies needed to excel in the dynamic world of service marketing.

More about this course

✔ Recognize the unique characteristics and challenges of marketing intangible services
✔ Understand the fundamental concepts and principles of service marketing.
✔ Formulate segmentation, targeting, and positioning strategies for service offerings.
✔ Evaluate current trends and challenges in the evolving service marketing landscape

Master Course in Service Marketing 2.0
Curriculum

Introduction to Service Marketing

✓ Master Course in Service Marketing 2.0 - Lectures (36 lectures)
✓ Introduction to Service Marketing
✓ Consumer Behavior in Service Marketing
✓ Service Marketing Strategy
✓ Service Marketing Mix (7Ps)
✓ Service Marketing Planning and Implementation
✓ Contemporary Issues in Service Marketing
✓ Sales forecasting in sales management
✓ Machine learning & Sales Forecasting
✓ Sales and distribution management
✓ Types of marketing management, marketing functions, and marketing stages
✓ International marketing
✓ How to become a marketing director
✓ Marketing research types and Methods
✓ Entrepreneurial market research and marketing strategy
✓ Marketing psychology theories, practices, colors and social media
✓ Fundamentals and Strategies of Network Marketing
✓ SEO, PPC and SEM
✓ Sales Funnels and Landing Pages
✓ Web Marketing Tools and Technologies
✓ Account Based Marketing (AMB) Strategies
✓ Cost-Per-Action (CPA) Marketing, Video & News Letter Marketing
✓ Video marketing strategies for your service and product sales
✓ Remote (Online) Sales and Steps
✓ Agile Marketing
✓ Develop the sales plan
✓ Service Marketing Innovation and Marketing Campaigns
✓ Marketing Channels and Techniques
✓ CRM (Customer Relationship) in Marketing
✓ Understanding Consumer Behavior: The Key to Successful Marketing
✓ Marketing and Branding
✓ Mastering Geotargeted Advertising and Social Media Strategies for Local Impact
✓ Integrated Sales Management Strategies
✓ Media Advertising Planning
✓ Brand Equity Fundamentals for your products and Services
✓ Analyzing Competitors and Positioning
✓ How to become a marketing manager, marketing expert and analyst

Lectures PART II: Master Course in Service Marketing 2.0

✓ Digital Transformation in Service Marketing
✓ Service Innovation and Design Thinking
✓ Service Customization and Personalization
✓ Service Quality and Excellence
✓ Co-Creation of Value in Services
✓ Building Service Brand Identity
✓ Digital Customer Journey Mapping in Services
✓ Managing Online Service Communities
✓ Service Marketing Analytics
✓ Artificial Intelligence in Service Marketing
✓ Managing Customer Experience (CX)
✓ Omni-Channel Service Delivery
✓ Crisis Management in Service Marketing
✓ Pricing Strategies for Services
✓ Service Ecosystem Management
✓ Ethical Considerations in Service Marketing
✓ Globalization and Cross-Cultural Service Marketing
✓ Service Marketing in B2B Environments
✓ Sustainability in Service Marketing
✓ Mobile Marketing in Services
✓ Loyalty Programs and Retention Strategies
✓ The Role of Word-of-Mouth and Referrals in Service Marketing

Lectures PART III: Organizational Setting for Service Businesses

✓ Introduction to Service Businesses
✓ Healthcare Service Industry Overview
✓ Financial Services Industry Overview
✓ Technology Services Industry Overview
✓ Educational Services Industry Overview
✓ Business Services Industry Overview
✓ Healthcare Service Delivery Models
✓ Financial Service Delivery Models
✓ Technology Service Delivery Models
✓ Educational Service Delivery Models
✓ Business Service Delivery Models
✓ Healthcare Organizational Leadership
✓ Financial Services Leadership
✓ Technology Services Leadership
✓ Educational Services Leadership
✓ Business Services Leadership
✓ Human Resource Management in Healthcare
✓ Human Resource Management in Financial Services
✓ Human Resource Management in Technology Services
✓ Human Resource Management in Educational Services
✓ Human Resource Management in Business Services
✓ Healthcare Organizational Culture
✓ Financial Services Organizational Culture
✓ Technology Services Organizational Culture

Service Businesses and Service Marketing Strategies: Existing Business & Startup

✓ Understanding the Service Sector
✓ The Nature of Services
✓ Types of Service Businesses
✓ Service Marketing for Existing Businesses
✓ Marketing Services in Startups
✓ Business-to-Business (B2B) Service Marketing (Startup or Existing Business)
✓ Business-to-Consumer (B2C) Service Marketing
✓ Service Delivery Systems: Enhancing Efficiency from Front-End to Back-End
✓ Customer Service and Experience Management
✓ Service Quality Measurement
✓ Pricing Strategies in Service Businesses
✓ Branding in Service Marketing for Existing Businesses and New Enterprises
✓ Marketing Communication for Service Businesses: Existing Businesses and Startup
✓ Digital Marketing in Service Industries: For Existing Businesses and Startups

Master Course in Service Marketing 2.0
Entry Requirements

Eligibility Criteria

A bachelor’s degree in marketing, business, or a related field is often preferred, though not mandatory. The course is suitable for individuals working in service-oriented industries or those aspiring to develop expertise in areas such as customer experience, digital marketing, and brand loyalty.

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About Instructor

Udemy EDU

About Instructor

Udemy is a website that offers online courses in a variety of topics, including business, coding, development, photography, and more. Udemy courses are created by instructors who can add videos, slides, text, and other resources to enhance the learning experience.